Soprano, ranked 6th in France's favorite music charts, has for many years built up a unique closeness with his fans. This teasing strategy had to remain in the artist's DNA. The documentary follows the concert through the eyes of its fans, so we created a tailor-made strategy for the promotion of this documentary: the promotion of this documentary will be done through the eyes of the fans. So we asked Soprano to mobilize his fanbase and get all the fans present at the concert to send us their videos. We received several hundred videos and photos and turned them into Youtube Shorts and Instagram Stories. For each video and photo published, we asked Soprano to mention the fan who sent us the content and to add a personalized comment.