Jain has a unique and highly imaginative universe that has always accompanied her music. For this new album, the artist drew 11 tarot cards and her album cover. My idea was to create a galaxy in which all the distinctive elements of each card cohabit. To extend the experience, after discovering the galaxy on the website, each fan could also take part in an augmented reality experience. This experience allowed them to draw a card at random and have one of the 50+ predictions created appear. Augmented reality has been a key element of Jain's digital strategy, enabling her to bring her creative universe to life.